Forbes "The Biggest Trends" | Britnee Webb Cosmetics

Posted on by Britnee Webb

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The beauty industry has been on a tear for years. There are some submarkets that are exceptions, like the mass beauty markets, but overall the business of beauty continues to defy gravity. Even multibrand stores, which in other consumer sectors have a questionable future, are performing. Stefano Curti, global president of Markwins Beauty Brands, pointed out to me that half the growth in beauty is online. But that implies that half the growth is in stores. It’s hard to find another market segment where that’s true.

There are three unique circumstances that continue to prop up the beauty industry:

    1. Consumers, mostly women, are on a journey of exploration. They are enjoying new products and finding new brands. This is part of a larger generational shift of younger consumers rejecting the large brands their parents preferred and seeking out locally-made, artisanal, natural products in all consumer categories. The need to be Instagrammable at all times also helps.
    2. Young, independent brands (great examples are listed below) are supporting a surge in creativity. It seems like every day there is a new brand with a new idea about how to become or remain beautiful. Entrepreneurship is boiling over in the beauty industry. These young brands are supported by the physical retail beauty channel.

 

  1. Acquisitions by the major beauty companies of ever-smaller companies at very high values are drawing in more founders and driving more creativity every day. The acquisitions are taking place because the big beauty brands are threatened by the young, independent brands that consumers want now."

-Forbes Magazine

https://www.forbes.com/sites/richardkestenbaum/2018/09/09/beauty-industry-biggest-trends-skin-care-loreal-shiseido-lauder/?fbclid=IwAR1psoqYDgcIwNQsn2aNgkQVAa_zi_7xeiGOyHz-0ChrSEeKjlUM-94Wj0U#46c95ab86982

Here, Forbes lets loose a truth us women and other beauty lovers already knew.

Beauty is the ONE area where we-the marginalized sex-had some control. Some say. Something that was ours that no one-especially a man-had even the slightest interest in. They wouldn't dictate it to us. They wouldn't stop us. It was OURS. It was our world. Our own little world in front of our vanity. Where we woman, and gay and drag and trans men, could be TRUE. 

And that is exactly what I want B W C to be about. Being TRUE. Feeling true. Knowing that our products, and your vanity, and your mirror, and you-all together- can bring out your truth. Enhance your natural beauty, Try a new shade. Be fun, explore, go for it. We always have. And they couldn't and can't stop us.

BE TRUE. STAY TRUE. 

"

The beauty industry has been on a tear for years. There are some submarkets that are exceptions, like the mass beauty markets, but overall the business of beauty continues to defy gravity. Even multibrand stores, which in other consumer sectors have a questionable future, are performing. Stefano Curti, global president of Markwins Beauty Brands, pointed out to me that half the growth in beauty is online. But that implies that half the growth is in stores. It’s hard to find another market segment where that’s true.

There are three unique circumstances that continue to prop up the beauty industry:

    1. Consumers, mostly women, are on a journey of exploration. They are enjoying new products and finding new brands. This is part of a larger generational shift of younger consumers rejecting the large brands their parents preferred and seeking out locally-made, artisanal, natural products in all consumer categories. The need to be Instagrammable at all times also helps.
    2. Young, independent brands (great examples are listed below) are supporting a surge in creativity. It seems like every day there is a new brand with a new idea about how to become or remain beautiful. Entrepreneurship is boiling over in the beauty industry. These young brands are supported by the physical retail beauty channel.

 

  1. Acquisitions by the major beauty companies of ever-smaller companies at very high values are drawing in more founders and driving more creativity every day. The acquisitions are taking place because the big beauty brands are threatened by the young, independent brands that consumers want now."

-Forbes Magazine

https://www.forbes.com/sites/richardkestenbaum/2018/09/09/beauty-industry-biggest-trends-skin-care-loreal-shiseido-lauder/?fbclid=IwAR1psoqYDgcIwNQsn2aNgkQVAa_zi_7xeiGOyHz-0ChrSEeKjlUM-94Wj0U#46c95ab86982

Here, Forbes lets loose a truth us women and other beauty lovers already knew.

Beauty is the ONE area where we-the marginalized sex-had some control. Some say. Something that was ours that no one-especially a man-had even the slightest interest in. They wouldn't dictate it to us. They wouldn't stop us. It was OURS. It was our world. Our own little world in front of our vanity. Where we woman, and gay and drag and trans men, could be TRUE. 

And that is exactly what I want B W C to be about. Being TRUE. Feeling true. Knowing that our products, and your vanity, and your mirror, and you-all together- can bring out your truth. Enhance your natural beauty, Try a new shade. Be fun, explore, go for it. We always have. And they couldn't and can't stop us.

BE TRUE. STAY TRUE.